Wake up and feel good with your Waking Beauty Pillows

“I wake up refreshed and my posture is better…Thank you Waking Beauty® for these wonderful pillows”

Crystal – film producer and model

What is Waking Beauty®

Waking Beauty® Sleep System is an innovation which has been awarded a UK Patent, International Patents & Double Gold Medal for British Invention of the Year

Waking Beauty® is a unique set of five pillows, helping you sleep in your chosen position. Waking Beauty® pillows have a pure British wool filling which you can adjust to suit you.

Layer the pillows effectively to follow the curves of your head, neck, shoulders and legs. Especially helpful for comfortable back sleeping so you can wake up looking amazing.

Graphical image with a lady sleeping whilst using the Waking Beauty pillow system

Skin Creams stay on with your
Waking Beauty® Pillows

You choose your skin products with care. It takes time to apply them. Let them do their best. If you’re sleeping on your side they’ll wipe off, and the goodness is lost.

Tweakments Last Longer with your
Waking Beauty® Pillows

You can keep Botox and Fillers at their best by sleeping relaxed on your back. Without the pressure from side sleeping your tweakments will stay naturally lovely for longer.

Confidence in Your Position with
Waking Beauty® Pillows

Have you heard of Power Positioning? If you love the idea that the way you stand influences how you feel and how people see you, back sleeping will work for you. Sleeping in a confident position means you can wake up and face life head-on

Helping you follow what your doctor recommends with Waking Beauty®

Have you been advised to change sleep position and sleep on your back? Back Sleeping helps many medical conditions. Waking Beauty® is Registered as a Class One Medical Device. Its unique layered construction helps you sleep in comfort and recover.

Sleep comfortably with your Waking Beauty® Pillows

Do you ever wake up feeling a bit achey?  It could be from a scrunched up sleep position. The Waking Beauty® Sleep System will help you sleep comfortably on your back. The pillows are filled with pure British wool, supporting your spine naturally.

Graphical image with a lady looking at her wrinkle-free skin in the mirror

Wouldn’t it be lovely to feel your best when you wake up?


Some mornings, I looked in the mirror and saw me, but with sleep wrinkles and malar bags. I lectured, I was on show first thing, and I looked like I’d just woken up

Shula Rich, Inventor Waking Beauty® Sleep System

Shula Rich Waking Beauty founder

Dermatologists, aestheticians, and beauticians agree sleep wrinkles are due to pressure on the face from sleeping on your side. To prevent them you need to change position and sleep on your back.

This is why Shula developed Waking Beauty® Sleep System. To help her sleep comfortably on her back. Waking Beauty® System is the world’s first Natural Layered Sleep System and it is now Internationally Patented. A registered Class One Medical device, and awarded British Invention of the Year for its original solution to the science of sleep positioning.

Non-sleep side
Sleep side
After using the sleep system

Our Story

Do you avoid the mirror when you wake up?

I used to, waking up with a puffy face and sleep wrinkles. 

But look at my Mother Milly. When I brought her morning tea, unlike me, she looked fresh-faced, unwrinkled, and ready for the day- at over 90 years old! 

We worked out the reason was our different sleep positions.  Milly always slept on her back with no pressure on her face.  I slept on my side, pressing sleep wrinkles and eye bags into my face all night. 

Further research, I found beauty experts agreed on the health and beauty benefits of back sleeping. 

I decided to change my sleep position, give up sleeping on my side and begin sleeping on my back.

Shula Rich Waking Beauty British Inventor of the Year Award

This was the start of the ‘Waking Beauty Sleep System ‘. Nothing was available to help – we had to invent it. 

As we developed and tested our system, we found it could help more people than we had dreamed.  

We found you can use Waking Beauty to support any chosen sleep position, the first adaptable, natural, sustainable sleep system.

Waking Beauty won a double Gold Medal as British Invention of the Year in 2021.

And in a typically British way. It all started with a morning cup of tea. 

Waking Beauty Sleep system Gold Medal Award for Shula Rich
Waking Beauty Sleep system Gold Medal Award for Shula and Milly Rich


Waking Beauty our story illustrated cover

Read more about Waking Beauty® in our illustrated story


Our Story

Who we are

Waking Beauty® is an innovative brand consisting of five unique Sleep Elements.

Designed and developed by Shula Rich, Waking Beauty® Elements are exquisitely crafted, ethically and sustainably sourced and impeccably designed to support your sleep position. Our unique, patented Sleep System has been recognised for the innovative contribution we are making to the broader understanding of health and beauty. In 2021 it was awarded a Double Gold Medal for British Invention of the Year.

Waking Beauty - Our story cover

Read more about Waking Beauty® in our illustrated story

At a glance

  • The System has Five Elements
  • Each filled with natural British Wool
  • They’ll fit naturally to your body
  • Support your head, neck and back
  • Look simply beautiful on your bed
Make it yours logo

How do I know my pillow’s right for me?

Make it yours has to be your best-ever pillow.

The Waking Beauty pillowcase

  • Ergonomically re-designed to best support you
  • The filling – bouncy clouds of natural wool.
  • Nature’s technology that won’t let you down.

Because you Make it yours, you have the most inexpensive quality natural pillow you’ll find.

Make it yours Waking Beauty natural sleeping solution
Smiley Happy Lady
Lady sleeping whilst using the Waking Beauty sleep system

Waking Beauty® Sleep System

Wake up ready to go

From £160

We’re all different and to embrace that each Element in the System can be personalised. You may want to sleep more upright … or flatter. You might need to sleep cooler … or feel shivery. Some nights you’ll want to curl up … others stretch out. As soon as you use Waking Beauty you’ll discover how easily it adapts.

More info

What our customers say about Waking Beauty®

Add luxurious silken slips specially sized to fit each element

I developed the idea of calibrated slips when my mother complained she’d ‘not slept all night’. The cotton slips were too small for her pillows and turned them into ‘stone’

The fabric and size of a pillow slip are crucial. Tightly woven unforgiving fabric can destroy your sleep. Waking Beauty® slips are calibrated to fit each element and tested for your best night’s rest

I developed the idea of calibrated slips when my mother complained she’d ‘not slept all night’. The cotton slips were too small for her pillows and turned them into ‘stone’

The fabric and size of a pillow slip are crucial. Tightly woven unforgiving fabric can destroy your sleep. Waking Beauty® slips are calibrated to fit each element and tested for your best night’s rest

I developed the idea of calibrated slips when my mother complained she’d ‘not slept all night’. The cotton slips were too small for her pillows and turned them into ‘stone’

The fabric and size of a pillow slip are crucial. Tightly woven unforgiving fabric can destroy your sleep. Waking Beauty® slips are calibrated to fit each element and tested for your best night’s rest

Ayla icon frontAyla icon back

Ayla

From £22

Ayla is a science-based vegan-silk fabric. With the air permeability of silk. Ayla stays cool and, like silk, can wick away moisture.

Carys icon frontCarys icon back

Carys

From £30

Meaning Love. Hand loomed natural coloured silk. The tiny moth which produces silk for Carys stays unharmed and can fly free from its caccoon before spinning.

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Reine

From £65

Meaning Queen. A luxurious silk that you can also wash. Woven with fair labour exclusively in the Loire Valley of France, the centre of expertise in European sericulture.

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Traditional

From £50

An Ayla slip sized to fit traditional pillows.  Ayla vegan-silk acts like silk for your face and hair . It’s glamorous and really easy to wash and care for.

For detailed information on Waking Beautiful  please visit our science section.

Here you’ll be able to watch videos and download information packs.

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